...when interactive sales presenters were the bees knees in B2B

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The Wire Station

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Remember when computer screen resolution was 640x480, Photoshop had only just got layers, the Apple logo was multi-coloured, and CD-ROMs were multimedia's top banana. Just before the internet went boom, interactive sales presentations became the biggest thing in B2B. 

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Here's a few examples from the late 1990s and early 2000s. Most notable was the pre-election CD for the Labour Party - “New Labour, New Life for Young People”. The first ever CD-ROM produced by a British political party, and distributed to all schools and colleges in the UK to encourage first-time voters to vote Labour. A Mori Ipsos exit poll showed that 49% of 18-24 year olds voted Labour, compared to 27% for the Tories.

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Ahead of anything like a responsive internet speed, CDs also provided a digital alternative to bulky publications like university and college prospectuses. Business card sized ones were also a bit of a fad.