On Target Pensions Communication toolkit
Helping employers help their pension scheme members
RPMI on behalf of the Railways Pension Scheme (RPS)
Sponsoring employers of the RPS noted a lack of member engagement with saving for their future. The 'On Target Pension Communications Toolkit' was my solution to help them, help their members. It was a package of tools including films, email templates, banner ads, PPT presentations for use in inductions and pension workshops with help files for presenters and handouts for employees.
The films were split into two genres.
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'Help Yourself' - A blockbuster-style movie where an older couple travel back in time to warn their younger selves that they didn't save enough for life after work. They change the course of time and are able to enjoy a more comfortable retirement.
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A suite of vignettes about key pension topics. These are filmed as if on the set of the blockbuster movie shoot, with a behind-the-scenes vibe.
The whole package was ahead of its time by around 10 years, but the pensions industry recognised the value and placed the product and RPMI at the centre of raising standards in pension communication, winning ‘Best Video’, FT 2010 UK Pension & Investment Scheme Communications Awards.
Credits:
RPMI Communications team