RPMI rebrands to Railpen

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Railpen

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RPMI was born out of two organisations:

• Railpen Investments, responsible for investing and growing £billions of the Railways Pension Scheme (RPS) assets to pay members' pensions

• Pensions Management, the RPS administrator

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For Railpen Investments – which once had significant brand equity in the investments industry – the RPMI brand failed to leverage that status and over time did little to work to its advantage.​ And, for Scheme members what matters is the RPS brand. So it made sense to reignite the Railpen name, especially at a time when the investments business was leading the field in areas like Stewardship and Sustainable Ownership. 

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The 'Railpen' brand, with a simple logo consisting of the name as logotype within the confines of 'rail lines', unites all elements of the organisation as one Railpen with a common purpose. The palette feels confident, warm and calming. The 'waveform' texture is evocative of steel and rust and connects the brand to a long rail industry heritage to instil trust and stability.