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Thoughts
Check out my rambling mind and see if there are any thoughts that interest you.
Bite, snack, meal learner profiles
Communicating with a diverse audience of different people who learn in different ways.
May 17, 20192 min read
If a tree falls in a forest and nobody hears it, does it make a sound?
Philosophy, science and CX. However you look at it, it’s about how your customers perceive you, even when they can't see or hear you.
Oct 4, 20182 min read
Customer journey mapping to drive change
Customer journey mapping is understanding the brand-customer relationship from the customer’s perspective – how our customers view us.
Sep 26, 20182 min read
My mother’s vase…and the power of storytelling
Memento mori: an object kept as a reminder of the inevitability of death and of the shortness and fragility of human life. Still-Life...
Jul 20, 20183 min read
Should have gone to Specsavers… customer experience expectations
Customer experience is all about expectation. You can only rate your experience by whether it met those expectations
Jul 6, 20183 min read
The blind men, the elephant, and customer experience
We tend to view our partial experiences as the whole truth and ignore other people's.
May 18, 20182 min read
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