A visual identity focused on launching a new product to the higher education market

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Campus Vision

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TeemLINK Communications was a unique multi-channel, split-screen digital broadcast platform which could display variable and screen-specific content, controllable both locally and remotely via a CMS. 

 

One market route for the platform aimed to deliver a mixture of news and infotainment to a targeted audience of university students and staff across a national network of plasmas screens placed at prime campus locations. I designed the Campus Vision brand to better fit the higher education market.

 

As well as developing the brand across all corporate collateral, marketing materials and back-office application interfaces, I was also responsible for creatively developing the infotainment content. I transformed a bunch of inexperienced design graduates, through regular concept, review and mentoring sessions into a creative, confident and focused production team delivering high quality content.

 

The brand successfully enhanced the product proposition, positioned it as suitable within the academic environment, and gained credibility which aided the sales process.