Developing a brand design framework to hang a multitude of bespoke internal comms campaigns on 

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RPMI Internal Communications

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Ensuring your brand is consistent both externally and internally is key to building a strong brand identity.  

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However, when you need to deliver a message that will land well with staff, using the same image style and visual tone may not help the message land effectively. Using a repetitive framework, plus maintaining core brand assets like logo, fonts and colours can provide the flexibility bespoke messages need to work but the whole piece remains on brand. 

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This was especially critical at a time when RPMI was undergoing significant internal changes to technical infrastructure, organisational structure, and culture. Developing a framework allowed the freedom to design campaigns where messages could land with impact, yet simultaneously be immediately recognisable as a communication from the employer.